specializes in complete and ready-to-use VES/Delta series professional video editing systems running Avid Media Composer or Avid Liquid (Pinnacle) software, along with friendly User Training and Support. Because you are an artist, not an engineer!  are the U.S. Distributors and Customer Support for VES/Delta series workstations & laptops.

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AVID Liquid Chrome XE
Choosing a system AVID Liquid AVID Liquid Chrome XE AVID Media Composer Studio 12 Ultimate AVID Express SmartSound


AVID Liquid Chrome Xe announced at NAB 2007

Avid Liquid Chrome HD

Avid Liquid Chrome Xe.
The ease of Avid Liquid with support for SD/HD digital I/O. Software and professional I/O interface for under $3000 !!!!

Avid Liquid Chrome Xe combines powerful video editing software with support for the AJA XENA LHe hardware (not included from AVID, but available from to provide editors and videographers with all the connectivity they need: SD, HD, analog, and digital. Avid Liquid software provides video editing, DVD authoring, surround sound audio, and amazing visual effects. The AJA XENA LHe board adds analog and digital SD and HD video I/O as well as analog and digital audio I/O, with the ability to capture in uncompressed SD and HD.

photo of AJA breakout cable, included with AJA digital interface for Liquid Chrome Xe.

photo of (optional) AJA breakout box available for Liquid Chrome Xe.


Editing. Audio. DVD. Effects. One application

Avid Liquid Chrome Xe combines powerful video editing with integrated DVD authoring from the timeline; Digital Dolby 5.1 surround-sound audio processing; and a wide range of powerful visual effects. Editors only have to learn a single interface to create high-quality video productions with sophisticated effects and audio—and quickly output to tape, disc, or streaming media.

I/O flexibility

Choose the video and audio connection that suits your footage and equipment. It starts with IEEE-1394 from the host CPU. The AJA XENA LHe boards adds analog SD (composite, component, or S-video), analog component for HD; SDI digital for SD and HD; as well as balanced analog and AES digital audio. Avid Liquid Chrome Xe has support for uncompressed video capture in SD and HD for the highest quality footage.

Complete HD workflow

Avid Liquid Chrome Xe supports native capture and frame-accurate editing of 720p and 1080i HDV content, with real-time playback of multiple streams and native output back to HDV tape and video monitoring in full-screen on the VGA monitor. With the AJA XENA LHe hardware, Avid Liquid Chrome Xe also offers support for uncompressed HD, real-time HD monitoring on an external HD monitor as well as high-quality down-conversion for SD output, and playback to tape via analog and digital HD I/O.

Format flexibility

Avid Liquid Chrome Xe supports the Avid Open Timeline: mix content from a variety of sources without having to transcode between formats. Videographers can edit DV, MPEG I-frame, MPEG IBP, HDV and DVCPRO-HD, Windows Media, DIVX, and MPEG-4, as well as uncompressed SD and HD, in the same timeline. With such a broad palette of native codecs, editors can spend more time creatively editing instead of re-rendering from format to format.

Smooth DVD production

Even during the editing process, editors can use a full-featured, integrated DVD authoring toolset right in the timeline to define the interactivity; create and customize menus and navigation; preview and modify the DVD from the timeline; add a Dolby Digital 5.1 surround mix; and then intelligently render out to a finished DVD. Using Avid Liquid Chrome Xe, editors can capture footage directly to a DVD-compliant MPEG IBP codec, saving time by avoiding the transcoding process.

Avid Unveils Liquid Chrome Xe with AJA Support

 Company delivers low-cost SDI I/O for videographers;
 Introduces software enhancements to entire Avid Liquid family

NAB 2007, Las Vegas (Booth #SL106) – April 15, 2007 – Avid Technology, Inc. (NASDAQ: AVID) today unveiled Avid Liquid Chrome™ Xe, the newest member of the Avid Liquid family.  With support for the AJA XENA LHe board, the Avid Liquid Chrome Xe system offers customers a powerful, low-cost SDI I/O option and support for uncompressed SD and HD video formats.  Avid also announced version 7.2 software for all products in the Avid Liquid family, adding support for a variety of new camera formats from JVC, Panasonic, and Canon, as well as 24p support for JVC cameras. Using Avid Liquid products, videographers can create and output high-quality SD and HD video productions in a variety of formats for tape, DVD, the Web, cell phones, iPods, and PlayStation® Portable (PSP) devices.

"Many of my colleagues have switched or added Avid Liquid to their arsenal of editing apps.  The price and the workflow are just too good to overlook, especially when working with JVC Pro HD,” said Stephen Noe, owner of szn89productions, an independent production company based in Chicago.  “With the new capabilities of Avid Liquid Chrome Xe, I can produce HD material and easily transfer it to HDCAM, while also previewing it in real time.  My customers have been astounded at the high quality and the trouble-free editing I can do while they are there with me.  I can make changes to the timeline in real time and play out sequences for their review right then and there.  It's great, and saves a lot of time for me -- and money for them."

The Avid Liquid Chrome Xe System
The Avid Liquid Chrome Xe system is software that works in conjunction with the AJA XENA LHe board. After installing the AJA XENA LHe board with the Avid Liquid Chrome Xe software, customers can easily work on uncompressed HD video projects.  The Avid Liquid Chrome Xe system also offers a wide range of I/O capabilities including SD and HD analog and SDI I/O; analog composite/component video I/O; 10-bit broadcast-quality hardware HD to SD down conversion; TBC via analog inputs; analog and digital stereo audio I/O; 2-channel analog audio I/O; and 2-channel AES, and 8-channel embedded audio. Users can also preview their projects in real time from the timeline on an external monitor in HD.

"Videographers have long sought a low-cost/high-performance solution that would allow them to use a great editor like Avid Liquid to capture, edit and playback uncompressed HD or SD video or audio in real time, ” said Thad Huston, Windows Desktop product manager for AJA.  “With new support for our XENA LHe board, we’ve been able to give Avid Liquid users a way to do that.  We’re excited to work with Avid to continue to deliver on the needs of video professionals."

Enhancements to the Entire Avid Liquid Family with Version 7.2 Software
Version 7.2 of Avid Liquid software offers a number of enhancements to the entire product family, including Avid Liquid – a software-only editing package; Avid Liquid Pro – the Avid Liquid software bundled with a USB-connected analog SD breakout box; and the new Avid Liquid Chrome Xe system.   

Each Avid Liquid software package combines video, audio, DVD, and effects creation in a single application, supports a variety of new camera formats and equips users with enhanced secondary color correction, multi-cam support for up to 16 cameras, multiple streams of HDV in real time and Avid’s industry standard Open Timeline for editing and playing back different formats and resolutions in real-time.
New enhancements to Avid Liquid v.7.2 software include:

  • Improved HD workflow capabilities, via new video format support, including:
    • JVC HDV 720 24p/25p/60p – from the GY-HD 100 and 200 series of cameras, including native capture, editing and play back;
    • Panasonic DVCPRO HD.  Users can import via P2 and edit material in 1080 interlaced and progressive formats; and,
    • Canon 1080 24F/25F/30F capture from the XL H1 camera; (supports four channels of audio).
  • Big Splash CD now standard, with three additional content creation applications,
    • Title Deko® Pro, Hollywood FX Pro, and Magic Bullet Movie Looks.

"With support for the AJA board and an expanded array of cameras and formats, we're truly enhancing the openness of Avid Liquid as well as the entire media production experience for our users,” said Hans Venmans, worldwide product marketing manager for Avid Liquid.  “The Avid Liquid product family can meet the needs of a diverse range of customers, from the serious event videographer who wants to work with a variety of native HD formats down to the independent producer looking to output creative work to a portable device like a PSP.  With a range of flexible configurations, the Avid Liquid family meets the needs of any type of videographer."

Pricing & Availability
Pricing for the Avid Liquid family of products begins at $499 USMSRP for Avid Liquid software. 

Avid Liquid Pro software with the analog SD breakout box is priced at $999 USMSRP.

Pricing for the Avid Liquid Chrome Xe system requires two components: the Avid Liquid Chrome Xe software for $999 USMSRP, and the AJA XENA board including their optional breakout box -- a non-AVID product but developed in conjunction with AVID, sold separately and available from -- for under $2000 USMSRP. 

Of course, AVID Liquid, Liquid Pro, or Liquid Chrome Xe require a powerful & reliable computer system to operate from, such as the VES/Delta series workstation from

For more information about the Avid Liquid family of products, please visit:

About Avid Technology, Inc.

Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively.  For more information about the company’s Oscar®, Grammy®, and Emmy® award-winning products and services, please visit:

© 2007 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements, and availability are subject to change without notice. Promotions and discounts are subject to availability and could change without notice. All prices are USMSRP and for the U.S. and Canada only and are subject to change without notice.  Contact your local Avid office or reseller for prices outside the U.S. and Canada.  Avid, Digidesign, Avid Liquid and Film Composer, Digidesign, Pro Tools, Deko are either registered trademarks or trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid Film Composer® system for motion picture editing. Digidesign, Avid’s audio division, received an Oscar statuette representing the 2003 Scientific and Technical Award for the design, development, and implementation of its Pro Tools® digital audio workstation. Academy Award and Oscar are trademarks and service marks of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners. 


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Last modified: 05/12/09

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